Our Story

Built from the inside of real businesses, our work is grounded in experience. creating clarity, structure, and space for owners to lead with confidence.

At 25, Syrah launched her first business with a vision to do things differently. Within a year, that vision grew into three companies — not through luck, but through intentional strategy, operational clarity, and systems designed to scale.

She understands what many business owners quietly struggle with: working harder yet feeling stuck at the same revenue level, buried in daily operations instead of leading as the CEO. After navigating rapid growth firsthand, Syrah discovered that sustainable success isn’t about doing more — it’s about building the right structure behind the business.

Today, through ALURA Consulting Agency, she helps entrepreneurs streamline operations, implement scalable systems, and step fully into leadership so their businesses can grow without burnout.

Because real growth happens when your business finally works for you — not because of you.